Graphic design course

The project began with a brainstorming session focused on reducing demand for plastic. Initially, I explored adults and young adults as the target audience and generated ideas across different physical and digital contexts.

I then repeated the exercise with children as the audience, which helped me compare how the concept could be communicated to different age groups. This led me to narrow down the project direction and focus on children as the primary audience.

For the final ideation step, I defined the concept as a children’s book about reducing plastic consumption. I brainstormed visual and narrative keywords, as well as key topics and messages to include in the story, which later guided the design and storytelling direction.

To explore the structure of the book, I created a basic layout template including the front cover, back cover, and interior spreads. I then duplicated this template into multiple versions and sketched a range of layout concepts, focusing on visual hierarchy, storytelling flow, and page composition.

This iterative layout exploration helped me evaluate how illustrations and text could work together across the book format.

I developed a moodboard to explore the desired emotional tone, typography, and color palette for the project. The moodboard served as a visual guide to ensure consistency across illustrations, layout, and storytelling, and helped define the overall look and feel of the book.