Droppa
Droppa
multiple projects (internship)
multiple projects (internship)
Embedded Files
This project focused on improving the user experience and communication for the SaaS B2B service: www.droppa.com
The work began by examining how complex information is presented and understood by the user, with the goal of creating a clearer, more structured, and engaging experience from the very first interaction. Particular focus was placed on the homepage as a central entry point, where both content and design play a crucial role in how the service is perceived.
Through a combination of UX writing and visual design, I worked to restructure the content, clarify messages, and create a more intuitive layout. As part of this, I also developed user documentation, with a focus on guiding the user and making the system’s features easier to understand and use. In parallel, graphic materials were designed for LinkedIn to strengthen the digital presence and create consistent communication across various channels.
The project resulted in a redesign that improves both the user’s understanding of the service and the overall experience, with a focus on clarity, accessibility, and a more consistent visual identity.
Tools and techniques
Brainstorming, CMS (webflow), Canva and UX copy.
Duration
20th Jan - 20th april 2026
User documentation
User documentation
The user documentation was a continous project throughout the internship. The focus was to make the service more understandable for users and minimize support calls asking small questions that could easily be answered throught text.
The service is a SaaS B2B return solutions for e-commerce brands. It consits of multiple portals and add-ons, showing that a clear mapping of the different solutions needed to be done.
Part 1: The groundwork
Part 1: The groundwork
The groundwork began by really understanding the service. Since no prior documentation or onboarding material (except for the website) was available - I had a lot of research to do.
When a clear layout of the documentation was done, it was time for the UI design!
Part 2: The design of the documentation
Part 2: The design of the documentation
I had gotten some inspiration websites with examples on how they had designed and implemented their user documentation.
Based on these I started working in webflow designing a layout for all the text I had written.
The design was modified to the brand guidelines and identity.
Iterating and creating more visual content
Iterating and creating more visual content
After finishing the text in webflow - it was looking a little bit to heavy. Something more graphic needed to be balanced into it.
A combination of condensing the text and adding more visual content was done.
This gave the blocks of text a more dynamic feel while also contributing to a shorter word count.
The finished project:
The finished project:
Everything was then published on the website and ready for the users to look through!
Home page redesign
Home page redesign
This project was focused on making the landing page more descriptive of the service. The point was for the user to instantly understand what the service is - and what parts it consists of.
Brainstorming
Brainstorming
Looking thorugh the original design - a lot of the text was percieved as "linkedin"-buzzwords and nothing really explaining the service.
Since it consists of multiple plattforms and add-ons a more descriptive landing page was needed. Emphasize was put on this since the landing page is the first thing the user and potential customers see.
Therefore a new design was made - using the three parts of the system as a basis for the design.
Alot of "fluff" and nothing explaining how the service is structured.
Only showing part of the service (return portal - which is one out of three platforms).
Designing the layout
Designing the layout
The new design was heavily based on the three main plattforms of Droppa - return portal, admin panel and data portal.
Through these an layout was formed.
Previous "fluff" was removed and replaced by the new design.
Marketing material
Marketing material
The last part of our project for Droppa was creating graphic material that could be posted on linkedin. The purpose was for it to be aligned with brand guidelines and keeping the text light and easy to read thorugh.
Customer case
Customer case
The first one was a customer case - displaying data on the customers return rate which had been reduced since using the service.
It was displayed in a linkedin carousel which highlights the key figures this customer had obtained whilst using the service.
Offer - pamphlet
Offer - pamphlet
The second one was a pamphlet that's meant to be sent to potential customers. The last slide has a pricing form - which is removed here due to privacy concerns.
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